About Us

We’ve been investing in start-ups since 2012 and use the experience from our own start-ups to inform our investments and help the founders and management of the companies we invest in.

our investment thesis and what we’re looking for…

Start Small.

Think Big.

Move Fast.

Start-ups

We are focused on two key areas: your business plan and your team.

For your business plan, we will look for clear evidence that your business is totally customer-focused and solves a real customer pain point.

We’ll need to see a reason why you can do it better (faster, easier, safer, cheaper etc.) than the incumbents or other new entrants.

We’ll look at the size of the market opportunity, the strength of other players, barriers to entry, and specific skills, experience or competitive advantages that you have.

The more evidence that you know how to leverage that advantage the better.

When assessing your team, we’ll look for drive, ambition, iQ, eQ, resilience, self-reflection, self-development, self-awareness, problem solving skills, and a passion to achieve your vision.

scale-ups

We are increasingly focused on scale-ups – which to us are businesses that have proven their business case, have reached sufficient critical mass to be able to focus on the future (and not just surviving) and who have a clear path ahead. We are open to just providing capital but are more actively looking for businesses where we believe we can add value as well as capital. This might be based on our experience, network, management support or coaching.

Short-term and long-term capital

We are open to providing both short-term and long-term capital and have held investments from 1 to 15 years. We follow-on and support our investee companies that are performing satisfactorily, and have demonstrated their ability and potential.

INVESTMENTs

Invested capital

Years' Experience

Countries

Value-Add for Start-up and Scale-up Teams

Direction

We will help with the vision, strategic direction and expansion of your business.

We will also use our network to find experts to help you better understand your market or the market you plan to operate in.

avoiding pitfalls

We’ll use our experience to help you avoid the pitfalls before you fall into them.

We’ll also help you identify, understand and mitigate risks within your business.

Building a Team

We’ll help you find, select, build and develop a world-class team.

We’ll also help instigate executive team practises that will help you focus, prioritise and execute.

Interested?

Get in touch to start a conversation, to see if we can help you build a great business…